Getting started with social media marketing

For those of you that would like to get started with social media – or if you’d like to brush up, here’s some information that might help. Remember you don’t need to go crazy, just find a one or two social networks to start with.

Which social networks?

The social media networks which make the most sense for your business are the ones that your customers use… Try and find out which ones they use, by visiting their websites or profiles, or just ask them… Some social media platforms are more effective for certain types of businesses. e.g. If you sell fashion items or furniture then pinterest might be a good start, if you produce videos or music then youtube is probably more suitable. It’s best not to go too wide either, instead of signing up to every social network you can think of, just pick one or two. It’s much better to do one social media network and do it well, rather than 10 done poorly.

Your Profile

You need to take your profile seriously, don’t just fill out the required fields – you should include keywords that are relevant to your profession, so that they can find you! The search engines will pick up on those keywords, and don’t be afraid to include a link in there as well. Here’s one that is professional, personable and interesting, and don’t forget to use a good photo, a simple head shot is best.

jeff

Right – you’ve selected your social media network, now what?

Learn how to use that network, figure out it’s features – ask google, there will be tutorials, ebooks, guides and blogs to help you.

Follow others, start with people you know, and customers. Social media influencers, and industry experts are also good.

Observe how others do it, and learn from them. Figure out the best practices and etiquette, there are resources online to help with this too.

Share others content, retweet, or re-share, like their posts etc. It’s a good way to build relationships via social media. Comment on updates and articles, be part of the conversation, that’s what social media is all about! Ask a few questions, agree/disagree, say thankyou.

Join Groups – most social media networks have groups, it’s a way to interact with like minded people, share and gain information and support.

Don’t pitch – don’t try the hard sell too much, give advice etc. Promoting an event, new product etc is all good – you just need to strike a balance so you don’t put people off.

Wrapping up

Don’t forget to promote your social media profile on business cards, websites, email signatures, newsletters, advertising, and other social networks – it’s no good having a great social network presence and not sharing it. Have some fun with your social media network as well, don’t be too serious – write as you would speak and be authentic. Social media is a friendly place.

Have fun!

 

 

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Why your business should do Social Media…

Social Media can be great for smaller businesses

Well, we all know that social media is pretty big these days and most larger businesses are utilising social media as part of their marketing efforts. So if you’re not already doing it, what exactly are the benefits of social media?

1. Social Media will drive website traffic and is great for promoting your content – e.g. Blog.
If you’re active on social media then you will almost certainly drive more traffic to your site from any links that you post, which in turn can drive sales, and it will also help with your SEO (Search Engine Optimisation) if you have content worth sharing and talking about.

2. Social Media will keep your customers engaged with you.
Your customers will see your brand pop up and you’ll stay in their minds – which can help foster loyalty and potentially more sales.

3. Social Media can help you manage your reputation.
You need a fast and effective way to do this in anything goes wrong, you don’t want them telling their friends not to use your company! A public demonstration of strong customer service can really help.

4. Social Media will build your brand.
It’s one of the best ways to build Brand Awareness and increase your brands visibility without spending a lot of money.

5. Social Media can guide your strategic decisions.
You can obtain feedback from customers and gain a better understanding of what you should be focusing on – or selling, you can ask questions and gain insight into their needs and future requirements. It can help you figure out what your doing wrong – or even better – right!

So which social media sites should you focus on? – well, that’s a pretty big question – and it really depends on the kind of business you have. That subject is worthy of it’s own blog post, so you’ll have to wait until I write it…

You need a reason to come back after all!

 

 

Blog your business to success!

Blogging is an important element to promoting your website. Why? well I can think of four reasons why you should blog your business to success straight away – and there’s probably more, but I reckon these would rank up there as some of the best.

1. Every time you post a blog, it’s one more page that the search engines (e.g. google) can index. So if someone is searching for something that is mentioned in your blog (as opposed to your website in general), then you could get a visit. More traffic to your website, means potentially more sales. Simple really.

2. Blogging helps you get discovered by Social Media. Make sure you always include your social share icons with your blog, so it can be easily shared by the reader, that way – your readers friends may visit you.

3. It can generate more leads and ultimately sales – always include a call to action at the end of your blog.

4. Blogging helps you establish authority. It promotes your expertise, and generally give your readers confidence that you know what your talking about.

Here’s my call to action…

Click one of the social icons below, and you’ll get a free website… just kidding – you wont – but go on, share this post and you’ll have my gratitude!