Social Media can be great for smaller businesses
Well, we all know that social media is pretty big these days and most larger businesses are utilising social media as part of their marketing efforts. So if you’re not already doing it, what exactly are the benefits of social media?
1. Social Media will drive website traffic and is great for promoting your content – e.g. Blog.
If you’re active on social media then you will almost certainly drive more traffic to your site from any links that you post, which in turn can drive sales, and it will also help with your SEO (Search Engine Optimisation) if you have content worth sharing and talking about.
2. Social Media will keep your customers engaged with you.
Your customers will see your brand pop up and you’ll stay in their minds – which can help foster loyalty and potentially more sales.
3. Social Media can help you manage your reputation.
You need a fast and effective way to do this in anything goes wrong, you don’t want them telling their friends not to use your company! A public demonstration of strong customer service can really help.
4. Social Media will build your brand.
It’s one of the best ways to build Brand Awareness and increase your brands visibility without spending a lot of money.
5. Social Media can guide your strategic decisions.
You can obtain feedback from customers and gain a better understanding of what you should be focusing on – or selling, you can ask questions and gain insight into their needs and future requirements. It can help you figure out what your doing wrong – or even better – right!
So which social media sites should you focus on? – well, that’s a pretty big question – and it really depends on the kind of business you have. That subject is worthy of it’s own blog post, so you’ll have to wait until I write it…
You need a reason to come back after all!